It’s all

about insights

It’s all

about insights

Our goal: to help our customers reach their destination

We like to do what we do best: we offer clear insights and relevant tools to optimize your customer contact strategy, positioning, and business processes. That’s how we help you achieve more efficiency.

The customer is paramount to us. That’s why every project is unique. We don’t use a standard approach. Instead, we work on custom projects, deploying our professional experts. We will work on your project with great enthusiasm. And we’ll only be happy if you are.

The world is changing rapidly. If you want to remain successful as an organization, you should engage in constant optimization and innovation. But how to do this effectively? What steps do you need to take?

VMS | Insight provides in-depth insights, a clear overview, and smart marketing. How? Through market research, impact analysis, dashboards, and marketing automation. That way, you can make fact-based decisions — which will help you evolve into an efficient, well-positioned company that responds intelligently and optimally to market developments and customer needs.

It’s all about insights

VMS | Insight is a marketing agency that specializes in the automotive and mobility industry. We strongly focus on providing information — or, offering insights.

Since consumers are driven by emotions, feelings play a major role in the automotive and mobility industry. Nevertheless, facts are the foundation for making the right business decisions. We believe that you can only achieve long-term success if you follow the market with an open mind and thoroughly map out the developments that are relevant to you. That’s why we do what we do. We are convinced that you will reach your destination faster as a result.

Better insights lead to more effective action — and, therefore, greater efficiency.  We provide insights that form a valuable starting point for various customer goals time and again. These goals include:

  • Setting up the organization
  • Optimizing business processes
  • Devising a successful customer contact strategy
  • Using a wide range of marketing tools

The VMS | Insight team: enthusiastic experts

VMS | Insight was founded by Eric Vousten. Eric is a marketer with extensive experience in automotive and mobility. Our compact core team of permanent employees and associates work on various projects. Each of us is highly familiar with the world of importers, dealerships, and leasing companies. We know their customers and the customer needs they’re dealing with. Furthermore, we have extensive knowledge of commonly used systems. Examples include business intelligence applications, dealer management systems, automotive data, and their applications. Given our close partnerships with external professionals, we can add extra capacity or bring in specific expertise on a flexible basis.

Our committed experts

Eric Vousten
Eric VoustenManaging director
Broadly oriented marketer. He is sharp and always looking for effective marketing solutions that lead to results. Eric has more than 20 years of experience with sales-driven marketing campaigns, customer contact programs, and loyalty programs for B2B and B2C in automotive wholesale and retail.

Areas of expertise: fact-based insights, business planning, business intelligence, effective marketing & sales programs, implementation of operational processes (make it happen!).

“It’s all about insights!”

Wijtze Terpstra
Wijtze TerpstraResearch & insights manager
Data minded, combined with automotive retail experience. Wijtze worked in various roles at different dealerships. At BOVAG, he was responsible for data analysis, reports, and market research. He joined VMS | Insight in early 2019. Currently, Wijtze is working on research, intelligence, and automation.

Areas of expertise: market research, impact analysis, business intelligence, marketing automation.

“With insights and an overview, it’s easier to achieve your goal.”

Feride Alkan
Feride AlkanMarket researcher
Completed a master’s degree in marketing management at Tilburg University in the summer of 2021. As a student, she participated in various (marketing) research projects. In April 2022, she joined VMS | Insight as a market researcher.

She’s interested in market research, segmentation and satisfaction surveys, business intelligence and dashboards, and impact analysis.

“Use data and research to make well-informed choices.”

Yvonne van der Putten
Yvonne van der PuttenMarket research professional
As a quantitative market researcher, Yvonne likes to tackle the two-fold challenge of understanding data and bringing out the essence. She has a passion for numbers and an eye for detail. She complements these analytical skills with her creativity. This results in convincing recommendations that contribute to decision-making as well as determining the next steps.

Areas of expertise: marketing intelligence, segmentation research, research into orientation and choice behavior, demands and needs, satisfaction and loyalty, visualizing results, analytical thinking.

“Visualize numbers!”

Cindy Kannemeyer
Cindy KannemeyerCommunications consultant
Marketing and communications strategy and implementation. Cindy provides a strong brand positioning and compelling communications, so the target audience is effectively approached with the right message at the right time.

Areas of expertise: brand positioning, marketing and communications strategy, branding, project management.

“Maintain customer focus in words and actions!”

Petra de Groot
Petra de GrootCommercial data scientist
Develops interactive dashboards and calculation tools so organizations can make data-driven decisions. The interactive dashboards that have been developed also provide the end user with more insight into trends and KPIs.

Areas of expertise: data visualization, business intelligence, data analysis, dashboards, calculation tools.

“Let the data tell its story!”

Luca Vousten
Luca VoustenMarketing support
An aerospace engineering student at Delft University of Technology who also works for VMS | Insight. Luca focuses on technology, creativity, and design and is responsible for the website as well as underlying technical matters.

Areas of expertise: website, UI, technology, trends.

“Anything is possible with the right knowledge!”

Eric Vousten
Eric VoustenManaging director
Broadly oriented marketer. He is sharp and always looking for effective marketing solutions that lead to results. Eric has more than 20 years of experience with sales-driven marketing campaigns, customer contact programs, and loyalty programs for B2B and B2C in automotive wholesale and retail.

Areas of expertise: fact-based insights, business planning, business intelligence, effective marketing & sales programs, implementation of operational processes (make it happen!).

“It’s all about insights!”

Wijtze Terpstra
Wijtze TerpstraResearch & insights manager
Data minded, combined with automotive retail experience. Wijtze worked in various roles at different dealerships. At BOVAG, he was responsible for data analysis, reports, and market research. He joined VMS | Insight in early 2019. Currently, Wijtze is working on research, intelligence, and automation.

Areas of expertise: market research, impact analysis, business intelligence, marketing automation.

“With insights and an overview, it’s easier to achieve your goal.”

Feride Alkan
Feride AlkanMarket researcher
Completed a master’s degree in marketing management at Tilburg University in the summer of 2021. As a student, she participated in various (marketing) research projects. In April 2022, she joined VMS | Insight as a market researcher.

She’s interested in market research, segmentation and satisfaction surveys, business intelligence and dashboards, and impact analysis.

“Use data and research to make well-informed choices.”

Yvonne van der Putten
Yvonne van der PuttenMarket research professional
As a quantitative market researcher, Yvonne likes to tackle the two-fold challenge of understanding data and bringing out the essence. She has a passion for numbers and an eye for detail. She complements these analytical skills with her creativity. This results in convincing recommendations that contribute to decision-making as well as determining the next steps.

Areas of expertise: marketing intelligence, segmentation research, research into orientation and choice behavior, demands and needs, satisfaction and loyalty, visualizing results, analytical thinking.

“Visualize numbers!”

Cindy Kannemeyer
Cindy KannemeyerCommunications consultant
Marketing and communications strategy and implementation. Cindy provides a strong brand positioning and compelling communications, so the target audience is effectively approached with the right message at the right time.

Areas of expertise: brand positioning, marketing and communications strategy, branding, project management.

“Maintain customer focus in words and actions!”

Petra de Groot
Petra de GrootCommercial data scientist
Develops interactive dashboards and calculation tools so organizations can make data-driven decisions. The interactive dashboards that have been developed also provide the end user with more insight into trends and KPIs.

Areas of expertise: data visualization, business intelligence, data analysis, dashboards, calculation tools.

“Let the data tell its story!”

Luca Vousten
Luca VoustenMarketing Support
An aerospace engineering student at Delft University of Technology who also works for VMS | Insight. Luca focuses on technology, creativity, and design and is responsible for the website as well as underlying technical matters.

Areas of expertise: website, UI, technology, trends.

“Anything is possible with the right knowledge!”

Find out what we can do for you!